Blog
My Biggest Shortcut to my first 6- Figures
If I had to start my coaching business all over again, I’d offer VIP Days quicker. Yup. Not group programs, not a membership site, not an e-course. VIP days were my biggest shortcut to 6 -figures. I went from selling packages of 3 sessions for £250 to VIP days for...
There’s no such thing as market rates
If becoming a millionaire is on your hit-list you need to get rid of the idea of “market rates” and get used to the term Expert Rates. Because 25K, 50K 100K is what an expert charges. If you’re struggling with charging 25K+ owning your expertise is the first step to...
The Key To Higher Sales Conversions
Brace yourself: The key to higher sales conversions isn’t selling more things it’s selling LESS. This isn’t about niching it’s about staking your claim in ONE area of expertise. And that’s when you can charge 25k plus for your work. Think of it like this… A Paediatric...
How to generate 90K in referrals
What if you're not selling enough because you're not charging enough? The first time I sold a 10K package the customer told me he bought because I was the most expensive. Before I sold that 10K package I was struggling to sell a 3K package and in a moment of...
Create space for more money & My 3 favourite prosperity practices
Having and KEEPING more money is an inside job. You can sell all the right things. Use all the right funnels Optimise your content until the cows come home Unless you feel as if you DESERVE more money you ain’t making diddly squat. If this is the year you’re going to...
FIVE ways to make high-ticket sales stick & annihilate refund requests
“…I really love refund requests…” said no coach ever! That’s because they suck. Moreso when you’re dealing with a 25K or more package. Because of international and distance selling law, sometimes you’ll have to give as much as 7- 14 days “cooling off period”...
How to Guarantee results when clients pay you the big bucks
A money back guarantee isn’t enough when you’re selling a 25K- 100K package. Clients at that level are “in it to win it” and they’re not risk-averse. What you do need is a GUARANTEE on your results. And in order to be able to provide a guarantee, you need to work with...
Pros & Cons of five different high-ticket premium business models and the pros and cons of each
You can have your next income stream up and running and generating sales in the next 30- 60 days. After last week’s email, I had questions about the right order to add your income streams. Honestly, it doesn’t matter, but to help you decide what to add when, here my...
5 Ways To Give A Discount Without Damaging Your Premium Positioning
If you ask my clients they’ll tell you that “Discount” is number one on my list of dirty words. BUUUUUTTTTT there comes a point in time in business where you want to incentivize buyers to take action and because “money talks” one of the easiest ways to incentivize...
The Art of the Discount: How to Never Lower Your Rates Again
The Art of the Discount: How to Never Lower Your Rates Again It’s happened to every coach and service provider at one time or another—probably more than once. You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I...
No More ROI: The Real Way to Sell Premium Packages
Hands down, feeling the need to “prove” ROI or “justify” your fees is the biggest reason that most coaches aren’t charging enough (even when they KNOW they need to). It’s time to think of your services from a different angle. Not only will you see things in a clearer...
4 Things To Consider Before You Set Your Prices
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your...
3 Handy Sales Tips for Nervous Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch....
3 Things to do Before You Raise Your Rates
In every coach’s and service providers’ life, there comes a time when you simply have to raise your rates. Maybe you’ve been in business for years without a pay increase. Maybe your skills have recently improved through a new training course or certification. Or maybe...
3 Simple Ways to Eliminate the “I can’t afford it” crowd
In any business, you’ll spend a certain amount of time on clients who will never pay you. Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never...
How to Sell more Coaching Intensives and Make more money in One day than you do all month
In the last article I talked about adding VIP Days (some people call them Intensives) to your coaching or consultancy business and the same question has come up…”once you have the VIP Day, how do you get the clients to buy it? So today I’m sharing the 3 main steps to...
Short Launch time, Big Profits: The simplest type of Premium Package to add to your coaching or consultancy business
The simplest type of Premium Package to add to your Coaching or Consultancy business is a VIP Day sometimes called an Intensive or Immersion. A VIP day is when you spend concentrated time with an individual or a small group of people and you’re focused on a specific...
Stepping back to move forward
Over the last 3 months I’ve realised that I’ve built a really successful business that no longer lights me up. And that was hard for me to admit to myself and even harder to tell you. I’m not sharing it for sympathy, I’m sharing it because I REALLY want to you know...
How to Afford the coaching you need
[su_spacer] A few weeks ago I shared that I’d joined a mastermind and it was the biggest investment to date that I’ve ever made on myself in my life (even if you count my Masters Degree, back then I was an international student in the UK and that piece of paper did...
PART 2: 3 Reasons You’re Struggling To Sell Your Premium Package & Get Those High-Paying Clients (And What To Do About It)
[su_spacer size="10"] “Julia no-body is buying my premium packages”…it’s the #1 complaint I hear when people find out what I do. So without further ado here are 3 Reasons You’re Struggling To Sell Your Premium Package & Get Those High-Paying Clients (And What To...
3 Reasons You’re Struggling To Sell Your Premium Package & Get Those High-Paying Clients (And What To Do About It)
"Julia no-body is buying my premium packages"...it's the #1 complaint I hear when people find out what I do. So without further ado here are 3 Reasons You're Struggling To Sell Your Premium Package & Get Those High-Paying Clients (And What To Do About It)...
Why the “6-figure” marketing message works so well and how to use it in your business (even if you’re not a coach and you don’t make 6 -figures)
Last week I posted this in a group... [su_spacer] “How do you feel about the "6-figure" message used in marketing by some coaches ? Are you fed up of hearing it? Is it starting to wear thin? Do you think "another one on the band-wagon"? If you DID want to hit that 6...
10 Blogs in 10 Days and here’s what I learnt!
10 Days ago I signed up for a 30 Day Blogging challenge. That's right 30 blog posts for 30 days. As you may have noticed before this I didnt blog very often. [su_spacer] Most of my "posting" happens in my Facebook group The Premium Club so my blog was an unloved and...
Three things you MUST have in place BEFORE you can offer Premium Packages
1 - Gumption Adding Premium Packages will inevitably mean you leave some of your old type of clients behind and you need to be OK with that. If you’re anything like most of my clients who are coaches, consultants, therapists and what I call “professional helpers” it...
How to Instantly increase your sales
How to instantly increase your sales. So simple it'll annoy you. [su_spacer] [su_youtube_advanced url="https://youtu.be/JhQMI25t1mo" width="440" height="340" controls="alt" autohide="no" rel="no" modestbranding="yes"] For more tips on how to create, market and...
Short lead time, Big Profits: The simplest type of Premium Package to add to your business
The simplest type of Premium Package to add to your business is a VIP Day sometimes called an Intensive or Immersion. [su_spacer] [su_spacer] A VIP day is when you spend concentrated time with an individual or a small group of people and you’re focused on a specific...
![[PART 3] How to “Justify” your Premium Price : 9 Steps To A Premium Package That Sells Like Crazy](https://www.juliabernardthompson.com/wp-content/uploads/2016/09/7.png)
[PART 3] How to “Justify” your Premium Price : 9 Steps To A Premium Package That Sells Like Crazy
[su_spacer] If you’re trying to get your head around charging 10-15K for your services then this is for you. So far we've looked at: Who Your Premium Package/Service Is For, what your Ideal Client wants right now – not in 6 months time and how to Decide Where To...
![[PART 2] How to “Justify” your Premium Price : 9 Steps To A Premium Package That Sells Like Crazy](https://www.juliabernardthompson.com/wp-content/uploads/2016/09/4.png)
[PART 2] How to “Justify” your Premium Price : 9 Steps To A Premium Package That Sells Like Crazy
[su_spacer] If you’re trying to get your head around charging 10-15K for your services then this is for you. [su_spacer] Yesterday we looked at Who Your Premium Package/Service Is For, what your Ideal Client wants right now – not in 6 months time and how to Decide...
(PART 1) How to “Justify” your Premium Price : 9 Steps To A Premium Package That Sells Like Crazy
[su_spacer] If you're trying to get your head around charging 10-15K for your services then this is for you. When I talk to clients about pricing the first question is usually "how can I justify that?". Focus on your RESULT and your OUTCOMES and CONTENT. and try not...
Lead Generation- The Savvy Entrepreneurs’ Alternative to Growing your List (and you’ll make money too)
Grow your List The money is in your list You can’t sell out your programmes if you have a small list [su_spacer] How many times have you heard those statements? Here’s what though… List- building is NOT the same as Lead Generation List building adding emails Lead...
Premium or High-ticket Packages?
"....Why do you say Premium Packages when most coaches talk about High-ticket sales?" I get asked this question in one form or another so I thought I'd share my answer with you.(just in case you were thinking that very thing) Premium is about VALUE and deliverables...
When willpower is trumped by real life: 3 Ways stay motivated when NOTHING goes to plan.
This summer I planned a brand and website makeover. New logo, new graphics, new photographs and shiny new updated website. [su_spacer] And then my friend it all went totally, horribly wrong. [su_spacer] Imagine the following if you will.... [su_spacer] First off the...
What if you don’t want the Laptop Lifestyle?
What if you don’t want a location Independent/laptop lifestyle/work from anywhere business? I see it often, maybe you do too, coaches and entrepreneurs extolling the virtues of the “Laptop Lifestyle”. As if that’s the only measure of success or freedom. But what if...
5 Ways to Revive an Unresponsive email list
[su_spacer] You've heard it so many times it's ridiculous... "the money is in the the list". Seriously though, on average (and depending on what you're selling) the average email list generates between £0.50 and £1.00 per person per month when its list of...
Case Study: Interview Coach £467/client to her first £7K sale in 14 days
[su_spacer] Here's how an Interview Coach went from charging £467/client to selling her first £7000 package in 14 days...to someone who was already on her list! [su_spacer] If you're thinking you cant raise your prices, there isn't a market for what you do or nobody...
The 5 hidden benefits of a “flash sale”
[su_spacer] The 5 Hidden benefits of a “flash sale” [su_spacer] Almost every January I run a 4 day flash sale on 1:1 coaching. [su_spacer] And every January I get a message asking me if I’m crazy. Because I work with my clients to create, market and fill their...
Is your opt-in costing you high-ticket sales?
[su_spacer size="10"] Is your opt-in costing you high-ticket sales? [su_spacer size="10"] Last week I was spending far too much time in a Facebook group when someone asked a question about naming their programme. [su_spacer size="10"] If you’ve been following...
How Spirituality Almost Cost Me a 6 Figure Business
My name is Julia and I used to have a 6 figure business. Oh God. [su_spacer size="10"] Yup it was as easy as talking to people and selling 10 of my 10K packages. Almost happened overnight. [su_spacer size="10"] Except for some late nights, a few carefully chosen...
Should you put your prices on your website?
Ever had one of those moments where you’re doing a bit of online shopping for a specialist service and the person you’re thinking of working with didn’t have their prices on their website? Maybe it’s just me, but that kind of thing reminds me of one of those budget...
Part 2- How to be one of the one’s that “Make It”.
In Part 1- we looked at Clarity if you missed it you can read it here https://www.juliabernardthompson.com/how-to-be-one-of-the-ones-that-make-it-part-1/ Today in Part 2 I'm talking about CONSISTENCY a.k.a the bit we don’t always like... Consistency comes down to...
How to be one of the ones that “Make it”- Part 1
Hey! Statistics say that most new businesses don’t make it past the 1st year and if they do they don’t generate a profit before year three! As harsh as it may sound unfortunately that was true for me once. Yup, back in 2007 my first business, a hair and beauty shop...
Black Friday-Think Beyond the Sale
Think beyond the Sale I logged on to Facebook this morning to post my Black Friday offer and was surprised to see all these “anti Black Friday” posts from my fellow UK entrepreneurs. In summary any participation in Black Friday Sales means you are greedy,...
How to Sell more VIP Days
Ok so I’ve spent the last few days talking to people about adding high end packages to their business and selling more VIP Days and the same question has come up…”once you have the VIP Day, how do you get the clients to buy it? So I thought I’d send you the 3 main...
Using fake facebook posts to sell high-end packages
Gorgeous one, I've been noticing more and more this whole thing about selling on social media. You can watch the 3 minute video or read the transcript below. [su_youtube url="https://www.youtube.com/watch?v=3f5iUUybWYE&feature=youtu.be"] Let’s...
Coaching is about serving clients – not just charging high fees
Been pondering… Sometimes the coaching industry reminds me of the property market. Fees go up and up and up, clients asked to pay more & more, till eventually… I know that might sound strange coming from me especially as my business is all about selling high-end,...
What to do when nobody’s buying from you- Part 1
This running a business is a funny ole’ thing. You start off with the best and biggest of intentions, you know or think you know Who you want to work with What you want to offer What you want to charge It works really well for a few months, even a few years. Clients...
3 Simple, Practical steps to Easily Increase your Rates
“There are no little things. Little things are the hinges of the universe.” ― Fanny Fern I will confess to falling in love with this expression instantly! It reminded me that the “little” actions in business and life often produce the biggest result! Raising your...
Are Your Prices Turning Away Clients? Try this.
Pricing is always a hot topic in business and of course it goes hand in hand with how you package your services. Too low you worry about attracting less than ideal clients. Too high you worry about pricing yourself out of the market. You see others in your industry...
The Closest thing to Crazy-Highlights (and Lowlights) of my 3 years as an entrepreneur.
There were times in the last 3 years when I wished that my story was about overnight success. That I was one of those entrepreneurs who "made money while they slept" or instantly made 6 figures in 6 months. Today I am grateful for it all. I’ll be straight, it wasn’t...
Meditate and the Millions will come: the new myth of modern day entrepreneurialism
I started making a video about this and got myself so worked up that I decided to write about it instead. Such was the strength of my feeling! These days I feel bombarded by the: I went up a mountain in India; I had this idea on my yoga mat; all I do is sit in tree...
The Graceful Way To £5,000
This idea popped into my head at about midnight last night, just as I was drifting off to sleep. I always wonder why it is never at 2 in the afternoon when I’m working? Always midnight or 3 am! Anyways I decided I’d just let it swim around in my subconscious while I...
International Speaking Gigs
This week I was finally able to share publicly that I will be a speaker at the Phenomenal Woman Conference in St Vincent and the Grenadines this April. Woo hooo!!! What does that have to do with you?…indulge me a little. You see after reading the congratulatory...
The Science of being Paid
It’s a funny time of year isn’t it? Entrepreneurial folks like us are either slowing down for the Christmas break or revving up and getting ready for 2014. Regardless of what camp you’re in, I’m sure one thing on your mind is how you charge for your services and if...
Up-levelling your packages means more than a price increase
You can watch the video or read the blog post whichever you prefer It seems as if lately the coaching, mentoring, transformation world is all abuzz with talk of VIP days and going High End. "Up-Levelling is the new Black" What used to be the domain of the gurus and...
Package your Passion- Be An Unforgettable 5 year old!
On Sunday I was featured in the Trinidad Express Newspaper Woman Magazine. In case you are new to me and my work I will share with you that one of my deepest desires is to spend the winter months living and working from a villa in Tobago so publicity in that part of...
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