What’s in a Name: The Financial Impact of Unconscious Bias

 Despite the growing use of “name blind” applications, unconscious name bias is still more common than we think.
This talk examines the financial impact of names, whether it be names of people, businesses or services.
Julia speaks about her own experience of changing her name as an immigrant to the UK, and what she has subsequently learnt from her work as a business consultant, helping her clients name businesses, products and services whilst considering the potential impact on sales.
This talk challenges us to be honest in our reaction to names which are unusual to western ears, and Julia shares practical ways for organisations and individuals to address their unconscious bias in an open and supportive way.