In the last article I talked about adding VIP Days (some people call them Intensives) to your coaching or consultancy business and the same question has come up…”once you have the VIP Day, how do you get the clients to buy it? So today I’m sharing the 3 main steps to Sell more Coaching Intensives and Make more money in One day than you do all month
Step 1: Have a clear compelling VIP Day that solves ONE MAIN problem
Resist the urge to give your clients everything because you think in your mind you have to justify the price tag. Clients will happily work with you at a higher price point when they know you can solve the ONE problem that’s keeping them awake at night.
Step 2: Talk to one person in your marketing message
Don’t get caught up in marketing to everybody, so posting your stuff in multiple facebook groups on the same day is not a good game plan. Think about it, you close premium sales one a 1:1 basis anyways, so your marketing message is the 1st part of the sales process and the 1:1 conversation is the 2nd part. Both pieces need to flow together.
Step 3: Don’t get hung up on what you should be charging
You know when I say high-end I mean £10000 or more per client, and that is absolutely what I know you can do, but honestly don’t beat yourself up if you can barely write £10,000 let alone say it out loud to a client. Start with where you are now and get to the £10,000 or whatever your magic number is in increments. I don’t care how much mindset work you’ve done it is nigh on impossible to go from 0, to £10,000 in an instant, on your own…seriously it’s like going too fast in a Ferrari if you’ve only had one driving lesson…you’ll crash at the first bump in the road.
Staged implementation and the right support is the word.
Step 4) Try not to get stuck on what your premium package needs to look like.
(yes I know I said 3 steps but this I couldn’t leave this bit out)
Premium is about how you help your clients achieve results. It doesn’t always mean champagne and cake and over-the top- ness. Do what will work for your business and your personal circumstances.