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Is your opt-in costing you high-ticket sales?
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Last week I was spending far too much time in a Facebook group when someone asked a question about naming their programme.
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If you’ve been following me for some time, you’ll know that I have a “thing” for what people name programmes.[su_spacer size=”10″]
If you’re new to my work… I have a “thing” for what people name programmes.
And by thing I mean I get really “ranty” when I read name that don’t make any sense…actually I take that back.
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I get really “ranty” when people give programmes names that only make sense in their head and not to the clients who will buy it!
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Soooo imagine my delight when I saw the post. [su_spacer size=”10″]
“Hi ladies! I need help coming up with a name for my online course. Right now it’s just called…I need something catchy.”
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This is what I shared
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“What do your clients tell you they want? Intimacy or Orgasm? Give it a name that resonates with the result they’re after. A programme names needs to be clear. Especially if you’re marketing it online. Your prospective client need to see it and know that’s what they want. Catchy can lead to ambiguity. Clear leads to sales.”
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A few posts later this was the response:
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“….Since it’s a paid course I want to stay away from a title that sounds like an opt-in.”
And therein lies the problem…
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In the excitement to create a programme it’s easy to think of it in a vacuum instead of as part of a sales funnel that starts with targeted marketing, using a targeted opt-in to build a targeted list so you’re selling to people who WANT what you’re offering and you can make more high-ticket sales.
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Here are 3 steps to ensure that what you name your opt-in doesn’t cost you high-ticket sales
- Answer the question- What do your clients tell you they want? If your clients want to lose the last 10lbs of baby weight then put that in the title of your opt-in[su_spacer size=”10″]
- Think about HOW you’re going to market your high ticket programme or service. If it’s online than you want a short sharp title that grabs attention. If you have to explain it too much then you know it’s not right.[su_spacer size=”10″]
- Have commonality with some of the words in the name of your opt-in AND some of the words in name of your high-ticket programme, it makes for a smoother and more effective sales funnel because your clients can easily see your high-ticket programme as the solution to their immediate problem. [su_spacer size=”10″]
To maximise sales your opt-in and your high ticket programme NEED to sound similar. [su_spacer size=”10″]
Remember they’re both part of a whole not two separate entities.[su_spacer size=”10″]
And one last thing “catchy” names don’t sell. Clear ones do! [su_spacer size=”10″]
Speak soon,
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Julia