A money back guarantee isn’t enough when you’re selling a 25K- 100K package.
Clients at that level are “in it to win it” and they’re not risk-averse.
What you do need is a GUARANTEE on your results.
And in order to be able to provide a guarantee, you need to work with people who are what I call “one degree away” from what you are offering.
Take my Done for-You Launch service.
It’s a package where I set up everything my client needs to go from corporate professional to an independent consultant (and making money) in 60 days. The investment is £30,000 paid in full up front.
In order to guarantee results my clients are
- Established corporate professionals who want to offer consultancy in the same or similar area of expertise as their current job.
- Facing redundancy or some other time-sensitive factor.
- They want to be paid at least 10K per client.
- Very driven
With those four very specific criteria in place, their results are guaranteed.
And that’s what you need to do too.